Dec 06 2016
It’s always good to find a new marketing idea, so hats off to Books on the Underground, a service that does exactly what you’d guess – it puts free books on the London Underground for travellers to find.
Today’s book of choice greeting early morning travellers on the Northern Line? Why, Written Off. Fifty copies. Just waiting to be found, taken home, read and then put back on the underground for someone else to find. This could go on for years…
A big thanks to my own personal book fairy, Emma, who got up early on a cold, cold morning to secrete copies of Written Off in stations and on trains.
And happy reading to all the eagle-eyed travellers who liked what they saw and took it home.