I had a lot of fun during the Oasis Manchester shows, leaving copies of Be Here Now around the city centre for people to find and claim. Dozens of copies of the book were spotted and snatched up by an eagle-eyed public.
I viewed it as dynamic pricing in reverse. A full festival experience in 300 pages, all for free (and without getting sunstroke or trench foot).
Did I get to see Oasis play Heaton Park? No, I didn’t. My daughter, however, had the good sense to apply to work on the bars there and got shifts three nights out of the five, finishing in time to see virtually all the show. Smart move!
Can you spot where the book ended up?
